The Mission
Salt Monkey is a lifestyle brand. The brand is geared toward individuals who thrive off being who they are, doing what they love, and enjoying breaking away. We celebrate and encourage everyone to take time to breakaway, relax, and chill.
Salt Monkey was founded by former South Carolina basketball player Hagen Rouse, alongside his brothers Collins and Michael. What began as a dream rooted in Hagen’s love for the coast became a bold, coastal-inspired lifestyle brand.
After years of pushing through setbacks—including a delayed launch due to the pandemic—Salt Monkey officially debuted at Holland Park in Greenville with a launch party, live music, and a full community celebration.
Fueled by family support, 20 years of entrepreneurial experience, and a love for breaking away, Hagen brought Salt Monkey to life as a brand that’s more edgy than preppy—and always true to its roots.
Salt Monkey was founded by former South Carolina basketball player Hagen Rouse, alongside his brothers Collins and Michael. What began as a dream rooted in Hagen’s love for the coast became a bold, coastal-inspired lifestyle brand.
After years of pushing through setbacks—including a delayed launch due to the pandemic—Salt Monkey officially debuted at Holland Park in Greenville with a launch party, live music, and a full community celebration.
Fueled by family support, 20 years of entrepreneurial experience, and a love for breaking away, Hagen brought Salt Monkey to life as a brand that’s more edgy than preppy—and always true to its roots.
Our bold and confident logo, “Sammy” the Salt Monkey, represents everything we stand for—freedom, energy, and individuality. He’s named after Hagen’s father, Sammy Rouse, who passed down a love for family trips to the coast and the joy of getting away to relax and recharge.
The name blends two core ideas: “Salt” for the beach trips that shaped the Rouse brothers, and “Monkey” for the carefree yet driven spirit that gets after it, then kicks back to chill. Sammy isn’t just a logo—he’s a mindset. Confident. Fun. Always up for an adventure.
As Hagen puts it, “Anyone who’s passionate, confident, and true to themselves—that’s the Salt Monkey vibe.”
Our bold and confident logo, “Sammy” the Salt Monkey, represents everything we stand for—freedom, energy, and individuality. He’s named after Hagen’s father, Sammy Rouse, who passed down a love for family trips to the coast and the joy of getting away to relax and recharge.
The name blends two core ideas: “Salt” for the beach trips that shaped the Rouse brothers, and “Monkey” for the carefree yet driven spirit that gets after it, then kicks back to chill. Sammy isn’t just a logo—he’s a mindset. Confident. Fun. Always up for an adventure.
As Hagen puts it, “Anyone who’s passionate, confident, and true to themselves—that’s the Salt Monkey vibe.”
